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  Sales pressure? SAIC Volkswagen structure big "knife"

  On February 28, according to interface news and other media reports, SAIC Volkswagen completed the reform of its marketing system at the beginning of this year, including the adjustment of the national sales and service center network of the Volkswagen brand, that is, the original 12 marketing regions were reduced to 8, and the authority of the marketing regional team was strengthened. It is reported that SAIC is big.

  Volkswagen sales Marketing Brand Market Strategy Adjustment Product system Research General Manager Automotive National Group SAIC 2023-03-01
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  Appoint new marketing executives, Dongfeng Yueda Kia target 80% dealer profit

  With the decline of brand and product competitiveness, Dongfeng Yueda Kia has been marginalized. The recent release of the new K5 Kaiku and the appointment of new marketing executives have brought Dongfeng Yueda Kia back to the attention of consumers. On May 6, Dongfeng Yueda Kia Automobile Co., Ltd. officially announced that Mr. Tang Yuejin will be the deputy minister of sales headquarters from now on, in charge of brand marketing, customer experience, commodity operation and digital marketing business. Tang Yuejin's joining will help Dongfeng Yueda Kia achieve brand upward, enhance customer experience, build an Internet-based customer car lifecycle platform, and help Kaiku launch and optimize the product structure. According to.

  Dongfeng Yueda Kia 2020-05-06
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  Li wants to refute the rumor that the ideal car "spends money on marketing".

  In view of the hot topic of "marketing expenses of automobile enterprises" discussed on the Internet, some people think: "among the new energy car enterprises, the ideal car is the one that spends the most money on marketing." In this regard, ideal Automobile founder, Chairman and CEO Li wants to post a number of clarifications on his personal social account. Li Xiang said: "our brand market expense rate is 0."

  Expenses car marketing brand loss market ideal sales expense rate brand marketing management expenses Xiaopeng not for promotion management 2023-05-04
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  Dealers began to complain that Guangzhou Automobile production and Marketing KuaiBao: Jeep production and sales are "1"

  According to Guangzhou Automobile Group Co., Ltd. (hereinafter referred to as "GAC GROUP") released production and marketing KuaiBao in May. Data show that GAC GROUP's production and sales in May were 192400 and 183100 respectively, up 16.12 per cent and 3.54 per cent respectively from a year earlier. In addition, GAC GROUP accumulated production from January to May.

  Sales volume Fick group model factory Mitsubishi production and marketing dealer data automobile production freedom commander Guangzhou wholesale 2022-06-12
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  Dongfeng passenger car, Geely, Volkswagen announced personnel adjustment

  On August 28, the media reported that Dongfeng Fengshen held a cadre meeting and announced that Yan Hongbin, deputy general manager of Dongfeng passenger car Company, had submitted his resignation for personal reasons, and that Li Jinnan, director of the commodity development department of Dongfeng Automobile Technology Center, would take over the post. According to the data, Yan Hongbin has successively served as head of Qichen Department of Dongfeng Nissan Marketing headquarters and head of Marketing Department of Dongfeng Nissan passenger car Company. In July 2018, he was transferred to Dongfeng Fengshen, where he was responsible for the marketing of Dongfeng Fengshen brand. At that time, the sales of the Dongfeng Fengshen brand continued to decline, and Dongfeng Group hoped to save the declining trend of the Fengshen brand by drawing on Yan Hongbin's many years of experience in Dongfeng Nissan. Except.

  Dongfeng automobile 2020-08-28
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  He has joined for only 7 months, and it is exposed that the head of Xiaomi Automobile Marketing has left.

  On February 21, according to a number of domestic media reports, Zhou Yun, head of Xiaomi auto marketing, has recently left office. The report quoted a person close to Xiaomi as saying: "Zhou has left Xiaomi for several weeks." According to the data, Zhou Yun officially joined Xiaomi Automobile in August 2022 as a marketing person.

  Xiaomi car model time Lei Jun design marketing news sales responsible person new car target Wuling industry products 2023-02-21
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  Xiaopeng automobile marketing changes again!

  Xiaopeng Motor recently reduced the 24 sales areas identified in March to 12, and is phasing out inefficient direct stores and expanding the size of dealers, according to Interface News. According to the report, at the channel business meeting held in early September, small

  Xiaopeng automobile sales sales dealers marketing people system community market model channel change two national 2023-09-11
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  Auchan car sales plummeted 60% in June due to quality complaints and excessive marketing

  Although there are 19 models on sale in Changan Auchan, which has been established for ten years, the unclear market positioning has brought a large area of quality complaints, which has led to a low market share and declining sales. According to the data, Changan Auchan's annual sales fell 19 per cent year-on-year to 339100 in 2017 and another 44 per cent to 192700 in 2018. According to the latest figures, Changan Auchan sold a total of 5139 vehicles in June 2019, down 57.67% from a year earlier. Take the 2020 Auchan Kosai after the launch of the Chang'an Auchan rocket as an example.

  Car sales volume 2019-07-29
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  A big change of blood! Personnel transfer of Chery Xingtuo Marketing Center

  On June 14, a picture of the personnel change of Xingtu Motor went out on the Internet. Judging from the exposed pictures, Huang Zhaogen was appointed as the assistant to the general manager of Chery Automobile Co., Ltd., the executive deputy general manager of Chery Marketing Company, and the general manager of Xingtu Marketing Center, reporting to Jia Yaquan. Li Dong Chun was appointed as Chery Marketing Company.

  Marketing Chery Ling Yun Vice President Brand personnel performance Automobile Manager Video sales change General Manager Dongfeng Test 2022-06-15
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  Another senior executive of Great Wall Motor ran away.

  On May 24, media reported that Wen Fei, general manager of the Great Wall Oula Salon brand, had resigned from the company due to "health reasons." If the above news is true, it means that several professional managers who have joined Great Wall Motor since 2018 have basically left Great Wall Motor one after another, and Wen Fei has recently followed Wang Fengying's departure from Xiaopeng Motor.

  Car Brand Great Wall Harvard Salon Euler Marketing sales Market Dongfeng Vice President subsidiary Manager Wall Volvo 2023-05-25
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  China FAW adjusts Red Flag Marketing Management system

  On the evening of September 19th, China FAW officially announced that in order to strengthen the core functions of the enterprise and accelerate the promotion of its core competitiveness, starting from the red flag business development strategy, focusing on the needs of the "All in" new energy strategy based on the red flag as the benchmark, China FAW recently strengthened the marketing management system of the red flag brand.

  Red Flag New Energy Brands China products FAW Marketing cars models Strategy sales platform Electric system Architecture 2023-09-20
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  The completion rate is only 28.53%! DPCA's cumulative sales fell 21% in the first half of the year.

  According to data released by Dongfeng Motor Co., Ltd., DPCA sold 7657 vehicles in June 2023, down 10.24% from a year earlier, while cumulative sales from January to June in 2023 were 44200, down 21.56% from a year earlier. Previously, DPCA had said it would challenge 15 in 2023.

  Cars Dragon sales Dongfeng Citroen models Peugeot Marketing products Brands companies subsidiaries Target Dongfeng Peugeot Val 2023-07-11
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  Halve compared with the same period last year! The latest sales of DPCA are announced.

  According to data released by Dongfeng Motor Co., Ltd., DPCA sold 6523 vehicles in September, down 53.22% from a year earlier, while cumulative sales in the previous September were 63774, down 29.47% from a year earlier. As a representative of French cars, Shenlong Automobile Co., Ltd. was established in May 1992.

  Sales cars Dragon Dongfeng Peugeot models products Versailles Citroen Marketing Dongfeng Peugeot Market New Energy Company 2023-10-15
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  All of a sudden! Another SAIC Volkswagen executive has been investigated!

  Ren Yun, manager of the original Skoda brand marketing department of SAIC-Volkswagen Motor Co., Ltd., is suspected of serious violation of the law and is currently under supervision and investigation by the Jiading District discipline Inspection Commission, according to the Shanghai Jiading District discipline Inspection Commission. According to the inquiry concerned by the automobile industry, there is not much record of Ren Yun's work experience. It is understood that Ren Yun, with a master's degree, has worked in SAIC-Volkswagen for many years, served as a senior manager of SAIC-Volkswagen brand marketing strategy, and served as the senior director of Skoda brand marketing in the past two years. Many times to attend auto shows and other marketing activities and media interviews. It is worth mentioning that at the Guangzhou International Auto Show, which opened on November 19, Ren Yun.

  SAIC Volkswagen 2021-12-30
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  Delay for 3 years! FAW Red Flag lowers sales target

  After Qiu Xiandong took over the post of chairman of FAW for nearly half a year, he began to reform the red flag brand. It is reported that from September 8 to September 9 and September 11, FAW Group held Red Flag Brand Strategy Seminar and Ecological Business Strategy Seminar respectively, which systematically reviewed the strategy and made a comprehensive plan.

  Red Flag New Energy Brand Strategy sales Automobile China China FAW Marketing Planning sales Target system Model Group 2023-10-15
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  All of a sudden! An executive of SAIC-Volkswagen has been investigated!

  On October 16, according to the Supervisory Commission of Shanghai Jiading District discipline Inspection Commission, Xie Jinhui, Executive Director of Skoda Brand Marketing and Executive Director of Skoda Brand Business of SAIC-Volkswagen Automobile Co., Ltd., is suspected of serious violation of the law. Jiading District Supervisory Commission is currently under supervision and investigation. Some relevant media contacted the relevant person in charge of SAIC-Volkswagen on the matter, who said that the incident was under investigation and there was no more information to disclose. According to relevant data, Xie Jinhui graduated from the Automotive School of Tongji University in 2004 and has been working for the Shanghai Volkswagen brand since graduation. In May 2014, Xie Jinhui, then senior manager of Shanghai Volkswagen brand product marketing, took over.

  SAIC Volkswagen 2021-10-17
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  BMW officials announce two important personnel appointments

  Following September 28, BMW Group announced that the term of office of the current group chairman Chipze will be extended to 2026, after the current BMW Group Greater China President and CEO Gaulle has been promoted to BMW Group Director appointment. On October 18, BMW Group again announced two personnel appointments, appointing Hua Chenbao Maqi.

  BMW Group China BMW Group Market Automotive Electric work sales Company Vice President Limited Co. Ltd. sales Marketing 2023-10-19
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  Personnel change! Xiang Dongping joined Jiangling Ford

  According to media reports, Xiang Dongping has joined Ford China as general manager of Jiangling Ford passenger car Marketing Company, with overall responsibility for brand, marketing, sales and service. Data show that since 1998, Xiang Dongping has successively entered SAIC-Volkswagen, Skoda, Volvo and the new car-building force Skyline Automobile, serving as SAIC-Volkswagen brand executive director, Volvo China sales company executive deputy general manager, Skyline automobile director, chief marketing officer and other positions. On March 22, 2020, Xiang Dongping served as Vice President of Hyundai Motor Group (China), deputy general manager of Beijing Hyundai, sales headquarters.

  Jiangling Ford 2021-08-23
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  Changan Zhu Huarong visited the Ford booth: if the product is not strong, it depends on marketing, please!

  According to media reports, Zhu Huarong, chairman of Changan Automobile, said during a visit to the Changan Ford booth: "when the product is not strong, we rely on marketing tactics, please!" On June 12, the 23rd Chongqing Auto Show officially opened. Although it is a regional auto show, the consumption pulling capacity of Chongqing Auto Show in the western region is obvious to all, so many automobile brands choose to release new models and new models at the Chongqing Auto Show. Take Changan Ford as an example, Changan Ford brought two new models at the Chongqing Auto Show, namely the Ruiji PHEV and Ford EVOS. Ford Ruiji PHEV officially went on sale at the Chongqing Auto Show with a new car.

  Changan Automobile 2021-06-12
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  Citroen great reform, Peugeot Citroen fully integrated

  From June 11 to 12, DPCA held a dealer conference in mid-2023, at which it announced a marketing change plan to prepare for a comprehensive electrified transformation. DPCA said: this marketing change is a positive move for DPCA to speed up the overall electrification transformation, with the aim of optimizing and streamlining the process.

  Automobile Dragon Dongfeng Brand Peugeot Citroen Dongfeng Peugeot Electric Target sales Group Unification Marketing New Energy Network 2023-06-14